Explaining the science of scopes in simple terms will help you sell your customers the right optics.
The Rangetracker 1800 rangefinder from German Precision Optics features an HLDC display that provides up to 25 percent more light transmission.
German Precision Optics USA is kicking off the new year with a dealer promotion that provides up to 20 percent additional margin for supporting retailers.
Remington 700 base mounts aren’t as DIY friendly as today’s 1913 Picatinny rails. But millions of other bolt-action rifles use the same pattern, making this simple upgrade or installation process a target-rich environment and great way to open a friendly optic upgrade discussion.
A little know-how and some basic math will allow you to calculate the distance to your target with relative accuracy.
Shooting Sports Retailer spoke with Andy York, president of Sig Sauer Electro Optics, about the future and what Sig Sauer is doing to continue driving dealer support around some new products like the BDX line.
Sightmark has added the Citadel 3-18x50 MR2 riflescope to the Citadel family for shooters looking for premium performance on medium-range targets without a serious hit to the wallet.
When it comes to riflescopes, binoculars, spotting scopes and rangefinders, your customers may be spending their money on the wrong equipment for optimum accuracy.
The 1-6x24 RapidStrike riflescope kit from Firefield can improve target acquisition speeds and comes with a cantilever mount.
Harnessing Liquid Crystal technology, Konus has designed the Konuspro EL-30 with 10 black reticle designs that can be switched with the touch of a button.
