Stock the ammo your customers will be asking for this season — starting with these 12 options.

Not all gun safes are created equal, and there are a lot of options beyond the traditional, heavy multi-gun safes. Consider these options.

Enjoy ultra-bright visibility up to 1,000 yards with the naked eye with Hornady’s new Hit Target Impact Indicator.

If your customers hear “EOTECH” and think “military” or “tactical,” the new Vudu X line will change their minds.

Achieve reloading precision with Hornady’s Click-Adjust Bullet Seating Micrometer.

Bergara’s New B-14 Squared Crest is a smooth, lightweight rifle built to cover distance.

Ruger’s LCP Max delivers notable upgrades over previous iterations, and the competition.

Hornady ELD-X hunting bullets are now available in Federal Premium hunting loads.

Tactical refinements have ushered in a new era for the reliable lever action.

Mossberg’s new Patriot LR Tactical bolt-action rifle provides comfort, durability and accuracy at a value price.