Shotguns present steady sales opportunities across categories and customer groups.

Durability, affordability and customization options are among the keys to success at Mission First Tactical.

NSSF is hosting a webinar for firearm and ammunition manufacturers and importers, with a focus on the federal excise tax requirements.

From Fifth Avenue and Rodeo Drive to small stores in the heartland of the country, Black Friday has been a financial boon for retailers and companies. Between the coronavirus and skyrocketing internet sales, will this decades-old shopping tradition end?

The new Form 4473 from the Bureau of Alcohol, Tobacco and Firearms contains substantial changes over the previous form. Use of this updated form becomes mandatory Nov. 1, 2020.

Current circumstances present an opportunity for you and your staff to provide meaningful customer service.

Selling precision is big. Be prepared to help customers reach out and touch something in the long-range game.

When waterfowl season arrives hunters are geeked to hit the woods and get in the blinds. Here are four ways to get them into your store.

Celebrating beyond August provides more opportunities to grow your business.

With Veterans Day approaching, now’s the perfect time to show appreciation for those who have served their country and community.