6 New Subsonic Ammo Options
Today 6 New Subsonic Ammo Options

New subsonic loads improve the shooting experience, especially when paired with a quality suppressor.

Ammo

Yesterday Shell Shock Technologies .308 NAS3 Unloaded Cases
Shell Shock Technologies .308 NAS3 Unloaded Cases
Winchester Wildcat Rimfire Ammunition Jug Winchester Wildcat Rimfire Ammunition Jug April 20, 2026
6 New Long-Range Hunting Loads 6 New Long-Range Hunting Loads April 16, 2026
Apex Ammunition 28-Gauge SmallTown Turkey Blend Apex Ammunition 28-Gauge SmallTown Turkey Blend April 13, 2026
The Basics of Bullet Design and Construction The Basics of Bullet Design and Construction April 7, 2026
Choosing the Right Shotgun Ammo Choosing the Right Shotgun Ammo March 3, 2026

Business

March 25, 2026 How Firearms Retailers Can Evolve for Success
How Firearms Retailers Can Evolve for Success
Staying Ahead of the Retail Curve Staying Ahead of the Retail Curve December 3, 2025
Tax Holidays Benefit Shooting Sports Tax Holidays Benefit Shooting Sports November 7, 2025
Digital Lifeline for Your Firearms Retail Shop Digital Lifeline for Your Firearms Retail Shop November 5, 2025
Banking Reform for Firearm Retailers Banking Reform for Firearm Retailers October 14, 2025
Good Questions Lead to More Sales Good Questions Lead to More Sales October 3, 2025

Gear

May 1, 2026 Meprolight Moves Into Magnified Optics
Meprolight Moves Into Magnified Optics
Suppressor Innovation: Saving Hearing With Less Length Suppressor Innovation: Saving Hearing With Less Length April 20, 2026
7 Riflescopes That Set the Bar 7 Riflescopes That Set the Bar April 28, 2026
Mauser M98 Das Original Bolt-Action Rifle Mauser M98 Das Original Bolt-Action Rifle April 27, 2026
Boots That Handle Any Conditions Boots That Handle Any Conditions April 23, 2026
A Thermal Optic for Handgun Hunting and Defense A Thermal Optic for Handgun Hunting and Defense April 21, 2026

Guns

April 14, 2026 The Future of the Firearms Market
The Future of the Firearms Market
Dead Air Silencers RXD910Ti Suppressor Dead Air Silencers RXD910Ti Suppressor April 6, 2026
2026's Best Turkey Shotguns 2026's Best Turkey Shotguns March 31, 2026
A Snub-Nose Revolver That's Fun to Carry A Snub-Nose Revolver That's Fun to Carry March 24, 2026
Woox Bravado High Grade American Walnut Stocks Woox Bravado High Grade American Walnut Stocks March 23, 2026
A Big, Bold Shotgun for Personal Defense A Big, Bold Shotgun for Personal Defense March 17, 2026

Hunting

October 16, 2025 The Future of Long-Range Hunting
The Future of Long-Range Hunting
Big-Game Hunting Reimagined Big-Game Hunting Reimagined April 3, 2025
Make the Most of Turkey Season Make the Most of Turkey Season April 1, 2025
Launching New Guns, Ammo and Optics Launching New Guns, Ammo and Optics March 4, 2025
The Art of Selling Crossbows The Art of Selling Crossbows December 6, 2024
New Gear for Upland Hunters New Gear for Upland Hunters November 15, 2024

In The Field

April 2, 2026 Packs and Bags for Every Scenario
Packs and Bags for Every Scenario
The Consequences of Defensive Gun Use The Consequences of Defensive Gun Use February 25, 2026
A Better Measure of Ballistics A Better Measure of Ballistics August 26, 2025
Establishing a Stable Shooting Platform Establishing a Stable Shooting Platform June 24, 2025
Welcoming New Gun Owners to the Shooting Sports Welcoming New Gun Owners to the Shooting Sports June 13, 2025
Hit the Target With Long-Range Shooters Hit the Target With Long-Range Shooters January 14, 2025

News

February 4, 2026 The War Against Nonresident Hunters
The War Against Nonresident Hunters
Mossy Oak Announced as Presenting Sponsor of the Archery Business & Hunting Retailer Pavilion at SHOT Show Mossy Oak Announced as Presenting Sponsor of the Archery Business & Hunting Retailer… August 11, 2025
KUIU to Host Store-Within-a-Store as Molly’s Place Expands To Easton, MD KUIU to Host Store-Within-a-Store as Molly’s Place Expands To Easton, MD June 9, 2025
7 New Products We Spotted at SHOT Show 2025 7 New Products We Spotted at SHOT Show 2025 January 23, 2025
Redneck Blinds $25,000 Giveaway to Benefit Charity Redneck Blinds $25,000 Giveaway to Benefit Charity December 20, 2024
Latest News: The Archery Business Pavilion at SHOT Show in 2024 Latest News: The Archery Business Pavilion at SHOT Show in 2024 January 8, 2024

Optics

March 31, 2026 A Highly Functional New Thermal Scope for Night Hunters
A Highly Functional New Thermal Scope for Night Hunters
Wave Atris 650 LRF V² Advanced Thermal Riflescope Wave Atris 650 LRF V² Advanced Thermal Riflescope March 16, 2026
Meprolight MVO 3-18x44mm FFP Riflescope Meprolight MVO 3-18x44mm FFP Riflescope February 23, 2026
A New Thermal That Speaks to Night Hunters A New Thermal That Speaks to Night Hunters February 17, 2026
EOTech EFLX-CE Closed Emitter Mini Reflex Sight EOTech EFLX-CE Closed Emitter Mini Reflex Sight February 9, 2026
EOTech EXPS3 HD Weapon Sight EOTech EXPS3 HD Weapon Sight February 2, 2026

Tactical

December 2, 2024 Streamlight TLR-7 HL X Sub Rail-Mounted Light
Streamlight TLR-7 HL X Sub Rail-Mounted Light
Fight, Flight, and Firearms Selection Fight, Flight, and Firearms Selection October 17, 2024
Preparing for Self Defense Situations Preparing for Self Defense Situations July 18, 2024
4 Less-Than-Lethal Options for Defense 4 Less-Than-Lethal Options for Defense November 9, 2023
Reebok Rapid Response Boot Reebok Rapid Response Boot June 28, 2022
Tasmanian Tiger Assault Pack 12 Tasmanian Tiger Assault Pack 12 January 5, 2021