Hunting remains one of America’s greatest pastimes, but using new technology is key to recruiting and retaining America’s next generation of hunters.

Stock the ammo your customers will be asking for this season — starting with these 12 options.

Not all gun safes are created equal, and there are a lot of options beyond the traditional, heavy multi-gun safes. Consider these options.

Deer hunters haven’t given up on ladder stands, climbers and blinds, but the saddle craze is one that can’t be ignored.

Everyone loves free stuff, but if you’re going to do a giveaway, don’t waste the effort: Here’s how to do it right and achieve your goals.

It’s no secret that the recreational, tactical and self-defense side of the firearms industry is growing faster than the hunting side. How do you tap into this market without losing your identity?

Take a page from the telecom industry’s playbook and start offering bundle deals.

Air rifles are hotter than ever, and more capable than you might have realized.

The best deer-hunting calls and scents help hunters feel more comfortable in the woods and can attract bucks and does within range. Here’s what to sell this year.

Bear hunters, whether spring or fall, need specific gear depending on how they’ll be hunting.