The PARD Ocelot 640 delivers high resolution and precision heat sensing at a lower price point.

You don’t have to specialize in the long-range game to serve your customers and capitalize on the market.

Zeiss has evolved over the past decade and continues to bring innovative optics to the market.

You can’t know everything about every product but you can boost revenue by becoming a resource for your local shooting sports community.

This quick and easy conversion makes for a fun gun that’s less expensive to shoot.

The X-Vision Impact 250 will be a top choice for hunters who want a high-quality unit without the premium price.

Registrations outpace historic figures as waiting periods shrink and new proposals aim to make ownership easier.

Smith & Wesson’s Model 1854 lever action delivers performance the Old West cowboys never could have imagined.

Retailers can maximize sales of crossbows and their accessories with a few simple tactics.

Stringent quality standards and battlefield experience fuel Meprolight's growth in the civilian optics market.