From SSR Magazine Articles

These 1911s provide quality and value that will appeal to a broad section of your customer base.

Your regional and seasonal guide to camouflage patterns — what’s available, what works, and what sells.

The ATN Binox 6 Dual Multi-Spectral Binoculars serve a multitude of functions and a wide range of customers.

Barrel crowns play a critical role in maintaining consistency and accuracy.

Chiappa’s new 60DS L Frame .44 Magnum commands attention and calms recoil

Akkar is distinguishing itself from the wave of imported Turkish shotguns with quality and intent.

A new generation of red-dots is addressing shortcomings and proving skeptics wrong.

Optics brand is focused on high-margin, high-performance products and long-term relationships with retailers.

New subsonic loads improve the shooting experience, especially when paired with a quality suppressor.

Optics continue to improve, and these new riflescopes set the bar for 2026.

Built to handle barns, bogs and everything in between, Muck Boots have been keeping feet warm and dry for more than 25 years.

InfiTac brings the first dedicated thermal offering to the handgun market.

Manufacturers are blending precision, penetration and expansion into the best long-range ammo we’ve ever seen.