Smith & Wesson’s Model 1854 lever action delivers performance the Old West cowboys never could have imagined.

Factory focus on autoloaders is a stubborn trend, but new customers still want revolvers and the right guns will ring your register.

XS Sights is now offering pre-drilled night sights for S&W and Ruger revolvers.

After 170 years in Massachusetts, S&W has moved its headquarters to Tennessee and launched a new lever action.

With so many specialized guns, a new breed of multi-purpose firearms is gaining a following.

These hot new competition pistols provide an edge when the clock is ticking.

Your guidance will heavily influence your customers’ thoughts and behaviors through a lifetime of firearm use.

Your customers have questions about firearm finishes, and you should have answers.

Taurus, Beretta and Smith & Wesson are all branching into new territory this year — plus, a toggle-system straight-pull out of Germany that’s a must-see.

Be ready to educate your customers about safety features and how they function.