Get dialed in on targets out to 650 yards with the Impact 100 thermal laser rangefinder.

No one deserves to buy a cheap scope, but there’s an option for every budget. How do you help customers see the light about what’s right for them?

Equipped with a laser rangefinder, Hawke Optics’ Frontier LRF binoculars feature high light transmission and true color display.

Play matchmaker to put the correct rangefinder in your customers’ hands.

Those retailers with well-stocked shelves and an intimate knowledge of the bells and whistles that differentiate one rangefinder from another stand the best chance of separating customers from their hard-earned Benjamins.

A little know-how and some basic math will allow you to calculate the distance to your target with relative accuracy.