Stock the ammo your customers will be asking for this season — starting with these 12 options.

Rule #1 for selling thermal optics: Thermal is not night vision.

Air rifles are hotter than ever, and more capable than you might have realized.

From vintage to modern day, muzzleloading is more than a flash in the pan.

A solid selection of waterfowl calls can make a lot of noise in your store.

Focus on precision rifle shooting to increase sales at your tactical business.

Retailers can cater to hog hunters with gear specifically designed for use after dark.

Whitetail hunters are obsessive about scent – managing it, eliminating it, recreating it. Here’s what to sell them.

Riflescopes sell, but quality and price point can vary widely. Check out these nine options you can show your customers.

Keep your eye on the big picture with this advanced game camera from Moultrie.