Sightmark has a reputation for making quality, budget-friendly riflescopes. But it’s the company’s line of digital optics capable of working past curfew that has piqued the interest of predator hunters and others.
More shooters are putting red-dots on their pistols, and you should be stocking what they’re looking for.
Optics are one of the most confusing but necessary product purchases that many customers will make. How do you guide them to the right scope for their needs?
It’s not exactly rocket science, but installing scope covers and showing customers how to maintain their optics can help your customer relations.
Reflex sights can serve a variety of shooting sports segments and provide a wide cross-section of potential customers.
Holosun’s new flagship pistol optic, the 509T, has a host of features and shooters will appreciate the ultra-durable enclosed design.
Riflescopes sell, but quality and price point can vary widely. Check out these nine options you can show your customers.
In a world driven by technology, optics manufacturers raise the rangefinder bar for 2020.
A huge expansion for Trijicon and its riflescope lines means more opportunities for dealers.
The Digex N450 night vision riflescope from Pulsar uses a rugged and lightweight all metal 30mm scope housing with an anti-wear coating that will stand up to the elements and heavy use.
When customers shake their heads about accuracy issues with optics, help them get on the mark with these proven tips.
Pistols fitted with optics aren’t anything new, but over the past few years they’ve become more popular than ever. Here's a look at what may be coming in the future.
Customers may ask if it's possible to use Rain-X on binoculars or riflescopes. Here's what some industry experts recommend.
A customer with an astigmatism in one or both eyes may see a blurred or distorted reticle when using a red dot or holographic sight. Here’s how you can help.
Riton Optics’ durable new dangerous game scope delivers in the field and at the cash register.
Knowing how to properly calibrate a riflescope is critical for making accurate, effective adjustments.
Trijicon’s marketing for the SRO is focused on target and competitive shooters, but retailers should anticipate sales among handgun hunting and self-defense customers too.
Night-vision and thermal optics are readily available for the general public, but they can still be costly. Your customers deserve the opportunity to make educated buying decisions. You’re in the perfect position to help.
How did Trijicon’s AccuPower 5-50x56 Extreme Long Range Riflescope stack up in our review, and how can you sell them?
American Technologies Network has a redesigned scope — the ThOR LT — to serve the needs of the hunting community.
