New scope line is designed for long-range precision shooting and hunting.

Everything you need to know about selling the right bino to the right customer.

EOTech sights stand up to a series of dawn-to-dusk field tests in the Texas Panhandle.

A scope that’s built for long range and the long haul.

In defensive use, shotguns must be aimed, not just pointed. There are a variety of sighting systems available. What's right for your customer?

The Wraith 4K Max digital riflescope is a harmony of technology, power and precision.

ED riflescope takes performance and innovation to the next level.

Rifle and archery hunters alike are toting rangefinders into the woods these days. Are you stocking these three popular models?

New models are built tough for hunting and recreational shooting.

Check out this premium riflescope designed for competition shooters.

If this British optics company hasn’t been on your radar, it might be time you checked them out.

Modern turkey guns and loads can down gobblers at impressive ranges, so putting the right sight on top makes hitting birds at long distances a little easier.

Shooters get superior long-range performance in new feature-packed line of riflescopes.

Select models of ATN Optics are now available in three Mossy Oak camouflage patterns for no additional costs.

Sig Sauer delivers a great sighting solution for easily concealable P365 and P365XL pistols.

Keep optics clean and bright with these odorless pre-moistened wipes.

Micro red-dot sights are all the rage these days. Here are three options you should be offering shoppers.

Steady glassing with a binocular or spotting scope begins with a rock-solid tripod. Here are four brand new models from Vortex Optics.

This powerful thermal riflescope evens the playing field for hunters who prefer to work the night shift.

Take back the night with a digital night vision riflescope that’s packed with high-tech features.