Self-illuminating night sight delivers ultra-fast target acquisition in any light condition.

Enhanced optics deliver advanced digital night-vision capabilities.

A clear, precise view without sacrificing comfort.

Selling optics effectively requires an investment in knowledge and experience.

From variable power scopes to holographic sights, EOTECH earns the trust of the most demanding users.

New scope delivers European-quality optics that excel in low-light situations.

Optics feature pinpoint accuracy and tough-as-nails construction.

Constant innovation has kept ZEISS at the top of the optics market.

Riflescopes have evolved, and fully understanding their features and functions is the key to serving your customers.

If your tactical store isn't selling thermal and night-vision optics, you're missing out.

New scope line is designed for long-range precision shooting and hunting.

Everything you need to know about selling the right bino to the right customer.

EOTech sights stand up to a series of dawn-to-dusk field tests in the Texas Panhandle.

A scope that’s built for long range and the long haul.

In defensive use, shotguns must be aimed, not just pointed. There are a variety of sighting systems available. What's right for your customer?

The Wraith 4K Max digital riflescope is a harmony of technology, power and precision.

ED riflescope takes performance and innovation to the next level.

Rifle and archery hunters alike are toting rangefinders into the woods these days. Are you stocking these three popular models?

New models are built tough for hunting and recreational shooting.

Check out this premium riflescope designed for competition shooters.