The whole “front focal plane” thing is sort of a newish feature that some older retailers might not know a whole lot about.

The Burris Veracity is a great variable scope for a wide range of hunting or shooting situations.

With a 3x magnification and a ballistically-matched reticle to .223 rounds with holdovers to 900 yards, the Wolfhound incorporates a built-in Picatinny rail mount and rubber armor finish.

The new "Condition Crimson" ads feature images of "normal citizens" that represent the core of the Crimson Trace customer base, including a "Tiger Mom," an "Empty Nester," an "AR Guy" and a "Core Customer."

The Mark 6 is a 3-18x44 scope that delivers great imaging for close in work and pinpoint accuracy out to extended distances.

Modeled after the successful and popular website-based program, the new mobile Ballistic Calculator app brings a library of data and powerful calculations into the field for quick and easy use by shooters anywhere and everywhere.

The Ultra Shot M-Spec’s frame is shock-proof up to .50 caliber and it can be submersed in up to 40 feet of water.

Meprolight, the Israeli maker of laser and electro-optical equipment for military, law enforcement, and civilian use, is introducing two new laser range finders and a laser pointer at Eurosatory 2014, the major European defense and security exhibition which runs June 16-20 in Paris.

Viridian, best known for its line of green lasers, has released the new Reactor TL tactical light for the Smith & Wesson M&P Shield.