Optics are one of the most confusing but necessary product purchases that many customers will make. How do you guide them to the right scope for their needs?

Riflescopes sell, but quality and price point can vary widely. Check out these nine options you can show your customers.

It’s that time of year when shoppers will be picking up gifts for family and friends. How do you guide them to the right gift for the hunter in their life?

When setting price points, understanding a community's unique spending habits can be more helpful than evaluating average household incomes or the vibrancy of a local economy.

Based on consumer surveys by Southwick Associates, your customers have strong opinions when it comes to buying hunting and shooting gear.

Electronic and high-power sights dominate headlines in new optics. Prices continue to climb. But stiff competition gives you many options, including great glass at a bargain!