Binoculars cross all customer segments and present extra sales opportunities for your store.

Riflescopes sell, but quality and price point can vary widely. Check out these nine options you can show your customers.

Customers may ask if it's possible to use Rain-X on binoculars or riflescopes. Here's what some industry experts recommend.

Marlin’s new Dark Series rifles combine classic action with modern tactical features.

Are your customers chasing varmints year-round or even just in the off-season? Here's what you can sell them.

Electronic and high-power sights dominate headlines in new optics. Prices continue to climb. But stiff competition gives you many options, including great glass at a bargain!