Rule #1 for selling thermal optics: Thermal is not night vision.

Sightmark’s Wraith Mini 2-16x35 packs higher-end functionality into a lower-cost thermal.

The Wraith 4K Max digital riflescope is a harmony of technology, power and precision.

Hunters can now take back the night in high definition with the Sightmark Wraith 2-16x28mm digital riflescope.

Sightmark introduces the 2 MOA Mini Shot A-Spec, a compact reflex sight for pistols, shotguns, AR-15s and other sporting rifles.

Don’t ignore the binocular market, or the education base you need to serve it.

Sightmark has a reputation for making quality, budget-friendly riflescopes. But it’s the company’s line of digital optics capable of working past curfew that has piqued the interest of predator hunters and others.

Optics are one of the most confusing but necessary product purchases that many customers will make. How do you guide them to the right scope for their needs?

Riflescopes sell, but quality and price point can vary widely. Check out these nine options you can show your customers.

When predator hunters arrive seeking the latest and greatest this summer, offer these proven products to get them interested.