In the latest industry news, the Sig Sauer Tango6T riflescope has been selected by the U.S. Department of Defense, and AmmoReady has partnered with Orion Wholesale.
More shooters are putting red-dots on their pistols, and you should be stocking what they’re looking for.
In just a few years, Sig Sauer has come a long way with its electro-optics division — and the future look bright.
The new bolt-action Sig Sauer Cross rifle has begun shipping, just in time for hunting season and autumn precision matches.
Reflex sights can serve a variety of shooting sports segments and provide a wide cross-section of potential customers.
Sig Sauer Electro-Optics has partnered with Mission Crossbows to bring its Ballistic Data Xchange optics system to the crossbow market, with the addition of the compact Sierra3BDX 2.5-8x32mm to the BDX line of riflescopes.
In the latest shooting sports industry news, FeraDyne Outdoors has a new CFO and Lipsey's adds brands from Legacy Sports International to its lineup.
Shooting Sports Retailer spoke with Andy York, president of Sig Sauer Electro Optics, about the future and what Sig Sauer is doing to continue driving dealer support around some new products like the BDX line.
When it comes to riflescopes, binoculars, spotting scopes and rangefinders, your customers may be spending their money on the wrong equipment for optimum accuracy.
