Help customers prepare for defensive encounters, and everything that comes next.

Suited for self defense and big-game hunting, Barrier Blind solid copper hollowpoint ammunition provides great penetration and expansion.

Start by getting to know your customers and their specific concealed carry situations.

Liberty Ammunition is on a quest to make ammo that’s faster, hits harder, and is lighter to carry.

Stocking pepper spray opens up a bigger customer base than most firearms.

New ammo offerings highlight innovation in the self-defense market.

Educate first-time buyers on the considerations between revolvers and semi-autos.

There are plenty of quality options for personal defense.

Helping customers protect family and home requires a clear understanding of the primary objective.

Guide customers through the features and functions that matter most when it’s do or die.