The rifles of old Western movies are staking a claim on the modern firearm landscape.

The market for wheel guns provides plenty of opportunity for retailers.

Two new models are out and a third will be in stores later this year.

The Rossi Rio Bravo Lever Gun holds up to 15 rounds of .22LR ammo and is ideal for hunting small game or plinking.

Get familiar with the new rifles your lever-loving customers will be seeking.