Sales associates will flat-out sell more product if they know more about what they’re selling — and customers will be happier with their interaction, too.

Looking for a new rifle before this upcoming deer season? Check out these seven great picks.

Faced with a customer making a first-time rifle purchase? Helping them make an informed decision goes a long way toward instilling long-lasting trust.

Anyone can whine and complain about problems in the store. Be the associate who brings the boss solutions, not problems.

Is the customer really always right, even when they’re downright rude?

Dispelling common myths about ballistic coefficients will help you serve your customers better.

Getting into the habit of being a team player and jumping in to take charge of the small things translate into the kind of initiative store owners and managers are always on the lookout for when advancement opportunities arise.

Is the time your employees spend yakking it up with customers promoting the good of the business, or simply being abused?

Putting on your happy face will help customers open up, even when you're not really feeling it.

Asking the right questions helps create more satisfied customers, and keeps cash registers singing.