In the latest shooting sports news, American Outdoor Brands prepares for its spinoff of shooting and lifestyle divisions, and Legal Heat is sponsoring the Chicago-area Guns & Tacos charity event.

In the latest shooting sports news, Lapua reopens its rimfire performance center and Leupold announces a Black Ring model of its popular Freedom RDS optic.

In the latest shooting sports news, ASP and Creedmoor Sports have new personnel in top management positions.

Browning and Leupold combine for a combo your customers will want to take afield.

In the latest shooting sports industry news, Sig Sauer has partnered with Flir for its night vision operator course and High Speed Gear announces its "Battle of the Belts" winners.

In the latest shooting sports industry news, Leupold has a new marketing director and Kimber is offering a summer rebate program for specific pistols in its EVO SP lineup.

In the latest shooting sports industry news, Howa adds the .300 PRC and 6.5 PRC calibers and Leupold's Nick Gadarzi wins the Sniper's Hide Cup title.

Based on consumer surveys by Southwick Associates, your customers have strong opinions when it comes to buying hunting and shooting gear.

Find out how to give your archery and bowhunting customers a chance to shoot for a new Ford F150 pickup at the 2019 Leupold Truck Giveaway.

Today’s red-dot sights offer many advantages for young and old shooters alike. Used by competitors, police and military troops, the red dot has features that sell.