Binoculars cross all customer segments and present extra sales opportunities for your store.

Leupold’s new Mark 5HD 2-10x30 riflescope doesn’t need bulk to deliver at distance.

Play matchmaker to put the correct rangefinder in your customers’ hands.

Sig Sauer’s AXG Scorpion is a lightweight, full-metal P320 with custom touches.

Rifle and archery hunters alike are toting rangefinders into the woods these days. Are you stocking these three popular models?

Modern turkey guns and loads can down gobblers at impressive ranges, so putting the right sight on top makes hitting birds at long distances a little easier.

From riflescopes to rangefinders, manufacturers have brought plenty of new optics to market in 2020.

More shooters are putting red-dots on their pistols, and you should be stocking what they’re looking for.

Reflex sights can serve a variety of shooting sports segments and provide a wide cross-section of potential customers.

An Idaho bear-hunting adventure changes course with the opportunity to test new tungsten loads on strutting toms.