In the latest shooting sports industry news, Hornady's A-Tip Match shines at the Buckeye Classic and Burris announces a new sales manager.

Here’s why more customers are flocking to the flat-shooting, long-range 6.5 Creedmoor as a perfect option for precision competition and big-game hunting.

Things have changed. Gone are the days when commerce in the shooting sports retail industry involved the simple buying and selling of hardware. That is no longer enough.

Based on consumer surveys by Southwick Associates, your customers have strong opinions when it comes to buying hunting and shooting gear.

The 224 Valkyrie is a popular, new cartridge that gives shooters and hunters long-range performance from their Modern Sporting Rifles.

Hornady, a fixture of the Grand Island, Nebraska, business community for nearly 70 years, started a new chapter with its new Hornady “West” facility.

The Sporting Arms and Ammunition Manufacturers’ Institute has accepted two new cartridges, the 6.5 Precision Rifle Cartridge (6.5 PRC) and the 300 PRC.

Hornady has expanded its ammo lineup, offering its 88-grain ELD bullet in the popular and smoking-fast 224 Valkyrie caliber for competition shooters.

Hornady is set to release a new non-lead cartridge able to lay a smack down on big game as tough as wild boar and can be used by shooters and hunters anywhere traditional lead bullets have been outlawed.