Slowing gun sales create uncertainty for retailers but bright spots remain.

While new customers are important, building your base of return customers should be a priority.

SCOPE programs reveal what’s hot and what’s not in pistols, rifles and shotguns.

It always makes sense to add emphasis to growing product categories.

High-priced hunting accessories can have a huge impact on your profit margins

Shotguns present steady sales opportunities across categories and customer groups.

Prepare your shooting sports business to succeed through the next slow cycle.

Firearms compliance and security expert Bill Napier is a consultant with the National Shooting Sports Foundation and takes us under the hood of Operation Secure Store.

Guns are practically selling themselves right now — but that doesn't mean you should stop marketing on social media.