Your guidance will heavily influence your customers’ thoughts and behaviors through a lifetime of firearm use.
Be ready to educate your customers about safety features and how they function.
Clear standards are necessary to ensure the health of shooters and range employees.
It might take a little extra time, but good instruction will protect your store and your customers.
Understanding safety glass options is key to outfitting your customers with proper eye protection.
If your range is looking to engage new shotgunners, take a look at the NSSF’s First Shots Clay Target Program, which was created to promote the shooting sports.
Many of your customers have purchased a handgun for personal/home defense, and they want to learn the basics. Is your store and staff ready to show them the way?
The National Shooting Sports Foundation has released a statement following the El Paso and Dayton shootings, and offers help to those interested in trying to find "real solutions."