Binoculars cross all customer segments and present extra sales opportunities for your store.

Manufacturers are pushing performance and features forward with these 9 new riflescopes.

Sell your customers on the top-end features many mid-priced optics boast.

Play matchmaker to put the correct rangefinder in your customers’ hands.

Rifle and archery hunters alike are toting rangefinders into the woods these days. Are you stocking these three popular models?

Optics are one of the most confusing but necessary product purchases that many customers will make. How do you guide them to the right scope for their needs?

In the latest shooting sports industry news, Sig Sauer has partnered with Flir for its night vision operator course and High Speed Gear announces its "Battle of the Belts" winners.

In the latest shooting sports industry news, GPO partners with Zanders, Savage adds Flat Dark Earth to the Axis II rifle and more.

In the latest shooting sports industry news, the Sig Spartan II is now shipping; and the Hornady A-Tip wins the PRS Quiet Riot.

In the latest shooting sports industry news, the new McMillan A-10 riflestock is shipping and Sig Sauer releases commemorative pistols to benefit the National Law Enforcement Officers Memorial Fund.