Selling knives and multi-tools is a natural fit for sporting goods stores, and your customers will extend beyond just hunters.

You might be surprised at how much your customers don't know when they're shopping for a hunting knife.

Based on consumer surveys by Southwick Associates, your customers have strong opinions when it comes to buying hunting and shooting gear.

Gerber, a category leading global supplier of multi-tools, knives and gear, has appointed industry veteran Andrew Gritzbaugh as General Manager.