Fur prices are at rock bottom, but trappers keep buying gear and setting traps. Find out how you can get in on the action and start catering to a new customer.

Is the time your employees spend yakking it up with customers promoting the good of the business, or simply being abused?

Take a look at the bolt-action rifles major manufacturers are offering big-game hunters this year.

You might be surprised at how much your customers don't know when they're shopping for a hunting knife.

Putting on your happy face will help customers open up, even when you're not really feeling it.

The smart retailer won't miss the opportunity to make women customers for life.

It’s that time of year when shoppers will be picking up gifts for family and friends. How do you guide them to the right gift for the hunter in their life?

Every gun or bow needs a case - whether soft-sided or hard-sided - to keep it from getting bumped, wet or dirty.

Did the busy holiday season sneak up on you this year? Here are a few ideas from a Chief Marketing Officer that can help boost sales quickly during the holiday season.

Asking the right questions helps create more satisfied customers, and keeps cash registers singing.