Air guns are practical, effective tools that open up training opportunities.

Selling the right equipment — and training — can make all the difference when survival is on the line.

Help customers prepare for defensive encounters, and everything that comes next.

Help handgun buyers choose a gun that instinctively puts them on target.

Providing quality training opportunities for new and advanced shooters will build a loyal base.

Your guidance will heavily influence your customers’ thoughts and behaviors through a lifetime of firearm use.

NSSF program properly introduces young people and parents to responsible gun ownership.

Shooting ranges are using First Shots to build their shooting communities and their businesses.

Recommending the perfect caliber requires consideration of a few key factors.

Firearms expertise is developed through education and experience.