Growth and development help Kinsey’s become the go-to distributor for retailers with a core hunting focus.

Customer segmentation is essentially stereotyping sub-groups of existing and potential customers. Do it right, and you'll boost your company's bottom line.

You can’t bend the laws of physics in regard to recoil and firearms, but you can help your customers choose the gun that suits them best.

Spotting and preventing a straw purchase is vital for retailers. Here are three keys for spotting and preventing it.