Manufacturers are pushing performance and features forward with these 9 new riflescopes.

Sell your customers on the top-end features many mid-priced optics boast.

Play matchmaker to put the correct rangefinder in your customers’ hands.

Savage is putting its own twist on the classic American-made bolt action.

Ammo evolution brings the .30-30 in line with modern hunting expectations.

Rifle and archery hunters alike are toting rangefinders into the woods these days. Are you stocking these three popular models?

Here is a subset of competent trail cameras you should consider stocking in your store in 2021, as well as a few marketing tips to aid in selling them.

Got bear hunters? They have specific needs you’ll want to consider stocking for.

Modern turkey guns and loads can down gobblers at impressive ranges, so putting the right sight on top makes hitting birds at long distances a little easier.

The Elite Tactical LMSS2 spotting scope features enhanced lens coatings and updated reticle options.