Manufacturers are pushing performance and features forward with these 9 new riflescopes.

Got bear hunters? They have specific needs you’ll want to consider stocking for.

From riflescopes to rangefinders, manufacturers have brought plenty of new optics to market in 2020.

Don’t ignore the binocular market, or the education base you need to serve it.

In the latest outdoors news, Smith & Wesson is donating $500,000 to the NSSF's #GunVote initiative, and the NRA-ILA is raising money to fight anti-gun campaigns.

Reflex sights can serve a variety of shooting sports segments and provide a wide cross-section of potential customers.

Riflescopes sell, but quality and price point can vary widely. Check out these nine options you can show your customers.

When customers shake their heads about accuracy issues with optics, help them get on the mark with these proven tips.

In the latest shooting sports industry news, August is celebrated as National Shooting Sports Month, Burris offers a big rebate and Zanders heads to the Range-Retailer Expo in Denver.

When it comes to riflescopes, binoculars, spotting scopes and rangefinders, your customers may be spending their money on the wrong equipment for optimum accuracy.