Education, for both retailers and consumers, is the first step toward selling more suppressors.

Don’t overlook the significance of small-game gear to your store and the shooting sports.

Field-proven boots are fit for tactical applications.

Muffs provide 22+ dB noise reduction while delivering natural sound with omnidirectional microphones.

Hunters are planning fall trips now. Be ready to help make their hunts better.

Big-game hunters aren’t all cut from the same cloth, and it’s important to serve their varying needs effectively.

Adaptive Defensive Shooting Summit is an accessible event that features world-class training and IDPA-style pistol competition.

Sales tips, gun reviews and firearms industry features highlight our biggest stories of the year.

Two sticks in one — adjusts in seconds between a lightweight walking stick and a sturdy, fully featured hunter’s bipod.

Professional instruction can give you an advantage when it comes time to educate your customers.

A solid selection of waterfowl calls can make a lot of noise in your store.

The Moultrie Mobile system delivers more than trail camera photos.

Got bear hunters? They have specific needs you’ll want to consider stocking for.

Vast improvements in shotgun design and ammunition have made measurable performance differences. Does a .410 make sense for turkey hunters?

Small-game hunters are a tiny piece of the puzzle, but they can boost profits.

Customizable for active duty, the TT Assault Pack 12 is field-rugged and intelligently designed.

Predator hunters shoot long guns off a bench at the range to zero a scope and dial in ammo. Sell them a rest to use in the field, too.

Winter hunting can be tough, summer is oppressive and spring turkey is challenging. What's the best big game gateway for young or new hunters? Feral pigs.

Dispelling common myths about ballistic coefficients will help you serve your customers better.

Keep your eye on the big picture with this advanced game camera from Moultrie.