It always makes sense to add emphasis to growing product categories.

Get smooth operation and outstanding visual acuity with Armasight’s new monocular.

Innovative new holster systems don’t compromise on comfort or security.

EAA/Girsan delivers a new light-weight High Power with world-famous genetics and modern features.

The Co-Ax XL Reloading Press from Forster was designed with ELR shooters in mind.

Alien Gear Holsters has established a reputation for innovative concealed carry solutions.

Hevi-Shot has expanded its Hevi-Bismuth Upland Shotshell lineup with a new offering.

Nitro-Steel Duplex Shotshells from Remington were designed with the needs of avid waterfowl hunters in mind.

These new bolt-action big-game rifles will suit a wide range of hunters.

Aftermarket options can elevate the Ruger MK’s accuracy and ergonomics to an entirely new level.

Stocking these small necessities close to the register will add to your sales.

The Big Boy Revolver is the first offering in the burgeoning Henry handgun line.

Zeiss’ new DTI 6 Thermal Imaging Camera features exceptional image quality to precisely identify details in the dark.

A couple degrees can make a big difference at distance.

The Solar Charging Rifle Sight is an ultra-compact 20mm tube sight designed for rifle applications.

From entry level to high end, these eight new airguns present serious sales potential.

The Mission First Tactical 10L Achro Sling Bag caters to a variety of lifestyles with utmost precision.

The physics behind modern suppressors — and machine guns — dates back centuries.

Shotguns present steady sales opportunities across categories and customer groups.

The new MFT High Ride adjustable holster belt loop attachment is compatible with most popular three-hole pattern holsters.