The optics-ready Taurus Judge T.O.R.O. is an accurate, capable home- and self-defense option.

The right footwear is a key piece of the performance puzzle on duty and at the range.

Designed for personal protection, the Counteract Slingbag from Viktos represents the ultimate off-body carry option.

Beefing up sales of tactical shirts, pants and boots requires a strong visual merchandising approach.

Green Mountain Rifle Barrels focuses on quality and consistency throughout the design and manufacturing process.

The Prospect PCP Air Rifle from Crosman was designed for shooters who demand power and precision.

Gun cleaning and maintenance items are a never-ending sales opportunity — but make sure your customers are buying what they really need.

Liberty Ammunition is on a quest to make ammo that’s faster, hits harder, and is lighter to carry.

Iosso Triple Action Oil now features a new cap that allows the user to control the exact amount of oil dispensed.

The rifles of old Western movies are staking a claim on the modern firearm landscape.

Pioneer Handgun Ammo from Barnes was designed for massive expansion, weight retention and deep penetration.

Your customers have questions about firearm finishes, and you should have answers.

The New SR 38 revolver from SAR Firearms is a performer at a remarkable price point.

Remington Ammunition has announced a new bullet exclusively engineered for muzzleloaders, the Premier AccuTip MZ.

SCOPE programs reveal what’s hot and what’s not in pistols, rifles and shotguns.

The entire shooting sports community was in Las Vegas for the largest SHOT Show ever.

The GL Pro Holster from Fobus features switchable retention levels.

Taurus, Beretta and Smith & Wesson are all branching into new territory this year — plus, a toggle-system straight-pull out of Germany that’s a must-see.

The precision of modern crossbows calls for quality optics to suit individual preferences.

These introductions from Moultrie, Muck, EOTech, Wiley X and Mystery Ranch are making a splash in 2024.