Deer hunters haven’t given up on ladder stands, climbers and blinds, but the saddle craze is one that can’t be ignored.

XS Sights is now offering pre-drilled night sights for S&W and Ruger revolvers.

Once default but now deluxe, walnut rifle stocks draw attention and offer profit potential.

Rossi USA has added four straight-walled chamberings to its R95 lever-action product line.

Armasight’s Jockey 640 Thermal Clip-On offers hunters a way to turn the traditional daytime scope they’ve used for years into a fully functional thermal optic.

Convince your customers of the critical importance of quality scope mounts.

The Pioneer MT20 multi-tool is ideal for professional use and everyday carry.

InfiRay’s BOLT TX60C Thermal Scope finds balance between higher resolution and magnification.

These specialized guns will help you get the defensive shotgun conversation started with your customers.

The Canik SFX Rival-S is built for competition but capable of so much more.

Rule #1 for selling thermal optics: Thermal is not night vision.

Purpose and personal preference are major factors in choosing between single- and two-stage triggers.

Get dialed in on targets out to 650 yards with the Impact 100 thermal laser rangefinder.

Fusion Thermal’s Avenger 40 with RAZR technology is clear, accurate and intuitive.

The latest upsurge in sales of small-bore shotguns is reminiscent of others in the past three decades. But this time, it feels different.

Hydra Weaponry’s MARCK-15 9mm H17 rifle features a modular AR-platform design specifically for the Glock 9mm magazine.

Understanding, explaining and selling piston vs direct impingement AR-format rifles.

Mossberg’s new 28-gauge Silver Reserve Eventide Turkey offers capability without the kick.

If your customers hear “EOTECH” and think “military” or “tactical,” the new Vudu X line will change their minds.

Viktos Range Trainer Pants were designed for both tactical training and operational use.