McMillan Firearms has a strong reputation for manufacturing high-precision stocks but also has been involved in other ventures, including firearms manufacturing and payment systems. CEO Kelly McMillan offers his insights on the company and its future.

Are you leveraging the power of YouTube to help your store?

Do you and your staff realize the incredible power and result that comes with saying, "No" to a customer? It's not what you think.

What was socially acceptable for reaching youth archers last year, may not be this year.

The story of Veil Camo begins with, “One day in a treestand …”

Do you tell your employees thank you, good job, and how much you appreciate them? If they're just robots to you, that's the kind of response they'll give you.

Anyone can whine and complain about problems in the store. Be the associate who brings the boss solutions, not problems.

Can adding a coffee bar boost your outdoor business' bottom line?

After more than 100 years in business, Mossberg remains a staple on gun counters everywhere.

Everyone is trying to save money on what they purchase, from groceries and ammunition to car washes and services. One time-tested marketing tactic — direct mail — still gets the job done and can work for you.

Is the customer really always right, even when they’re downright rude?

A good mentoring program will ensure your hunting business retains critical skills and expertise when great employees leave.

If you didn't take time to evaluate everything during the spring 2020 coronavirus pandemic, there's still time to do so.

Most outdoors retailers have a "Sale!" or "Bargain!" bin to help move old merchandise. Now's the time to trim what's on the shelves and tighten up.

When it comes to managing the inevitable change that the hunting industry and your small business will go through, adaptability is key.

If your marketing strategies include sending emails and newsletters, make sure that smart headlines, tight copy and a call to action are included to get results.

Our friends at the Archery Trade Association (ATA) recently released a video detailing news of the U.S. Department of Treasury granting a 90-day deferral on federal excise taxes for hunting, shooting, archery and fishing products.

Customers probably won’t enter your store looking for these three items, but chances are good if they see them on display that they’ll walk out the door with one — or more.

National Shooting Sports Month is coming up in August. Is your shop ready to participate?

Precision set-ups are claiming more market share, and you should use them to make more sales.