Maintaining a good roster of employees ultimately comes down to engagement. Accomplish that and everything else about managing your team falls into place. Some understanding of how the human brain functions can help.

Your regular customers are your bread and butter, so show your appreciation to keep them coming back.

Keep these fundamentals in mind to ensure your website is luring potential customers in rather than driving them away.

For a whole host of reasons, few multi-purpose, independent sporting goods stores catering to a core group of hunters and anglers still exist in the U.S. This shop is an exception.

When setting price points, understanding a community's unique spending habits can be more helpful than evaluating average household incomes or the vibrancy of a local economy.

Social media is something you have to pay attention to these days to maximize your company’s marketing and branding efforts. Here are some tips pertaining to one of those tools, LinkedIn.

Customer segmentation is essentially stereotyping sub-groups of existing and potential customers. Do it right, and you'll boost your company's bottom line.

Did I spot many archery industry posers during the 2019 ATA Show? Here’s my final 2 cents on a topic that generated more feedback than anything I’ve ever written before.

Learn how to appeal to a millennial customer base and lock them down with personal attention rather than low prices.

Your company could be losing out on potential sales if you’re not prioritizing follow-up after making initial contact.

We asked veteran retailers: Do you anticipate strong treestand, ground blind and associated accessory sales this summer?

Apply these 10 tips and your archery shop staff will excel on the sales floor.

Your salespeople need to be knowledgeable about the products in your store, but that’s only half the battle when it comes to connecting with customers and making sales.