Asking the right questions helps create more satisfied customers, and keeps cash registers singing.
Not only is your customer base shrinking, but so, too, are the number of people contributing to the conservation of wildlife through excise taxes they pay on the purchase of firearms, ammunition and related items.
Are your customers chasing varmints year-round or even just in the off-season? Here's what you can sell them.
Vista has been trending toward decentralization of its divisions — allowing its brands to shine and follow distinct paths with less reliance on shared services — and the hiring of Josh Waldron marks a dramatic step in that direction for the Blackhawk, Eagle and Uncle Mike’s brands. Tactical Retailer caught up with Waldron recently to get his thoughts on the future of his brands in the tactical market.
The National Shooting Sports Foundation has introduced another member benefit, the new SHOT University online portal, to help members with marketing, promotion and education information.
Whether your customers pursue grouse, pheasant, quail, or other upland birds, they're going to have some specific gear needs that you can help fill.
Black Friday is right around the corner. Now's the time to make plans and formulate a marketing strategy.
Shy or quiet sales associates aren't doomed to failure. They just have to learn how to come out of their shell.
The point of a meeting is to communicate problems, ideas and solutions cooperatively up and down the chain in an organization, with the goal of having your team doing their jobs more efficiently.
Established in 1993, Truglo continues to innovate and offer value-added products for hunters and shooters.
Planning and having the perfect in-store event can help lure new customers through the threshold, entice current customers to return and increase sales while dramatically raising awareness of your store in the community and surrounding region. Events can bring benefits and profits. Are you ready to hold an over-the-top event?
One of the more nerve-wracking aspects of taxes for many shooting sports equipment business owners and managers continues to be the possibility of being audited. Here are strategies to avoid being caught in the crosshairs.
Bowhunters who want to set up on the hottest whitetail sign need portable hang-on treestands. Here are three top models to consider adding to your store's inventory.
Big retail and grocery chains have millions to spend on planogram optimization, the process of arranging the flow and product presentation in their stores to gain every last dollar of sales from each customer visit. Here are their secrets you can use to grow sales in your store.
Preparing an investment proposal requires the same approach as planning a successful hunt.
Understanding larger industry trends as well as local demands will help you serve your market.
Several top manufacturers have renewed their commitment as Supporting Sponsors for the 15th annual Industry Day at the Range event prior to SHOT Show 2020 in Las Vegas. Prospective sponsors still have opportunities to secure their spot at the industry's biggest range event of the year.
Improving your business and boosting profits can be as simple as listening to your customers.
The $39 retailer registration will include admission onto the exhibit floor, educational seminars, retailer roundtable discussions and an industry appreciation party.
AmmoReady/CoreStore POS has signed on to be a Supporting Sponsor of the National Shooting Sports Foundation's 2019 Range-Retailer Business Expo in Denver.
