Play matchmaker to put the correct rangefinder in your customers’ hands.

Sig Sauer is working to give more people a proper welcome to the shooting sports.

Versatile optics-ready holster is competition ready.

Sig Sauer crafts the snag-free P938 SAS for the concealed carry market.

Selling ATF-regulated items is a relatively simple way to gain more business.

Educating customers on performance and reliability is the key to selling more lead-free ammunition.

Sales tips, gun reviews and firearms industry features highlight our biggest stories of the year.

Sig Sauer’s AXG Scorpion is a lightweight, full-metal P320 with custom touches.

Light double-actions occupy a niche that’s worth understanding and serving.

Sig Sauer delivers a great sighting solution for easily concealable P365 and P365XL pistols.