Based on consumer surveys by Southwick Associates, your customers have strong opinions when it comes to buying hunting and shooting gear.

If attendance at consumer sports shows in Pennsylvania and Utah are indicators, 2019 is shaping up to be a good year for hunting sales.

Dick's Sporting Goods will remove firearms, ammunition and hunting items from 125 stores in 2019, said CEO Ed Stack, and replace them with other products.

The National Shooting Sports Foundation and the National Crime Prevention Council have released two new ‘McGruff Gun Safety’ videos for young children.

Find out how to give your archery and bowhunting customers a chance to shoot for a new Ford F150 pickup at the 2019 Leupold Truck Giveaway.

Kim Rhode, the most decorated shooting sports athlete in history, recently was named the inaugural recipient of the new Winchester Legend Award.

Benchmade Knife Company is under fire from multiple sides of its customer base after assisting the Oregon City Police in destroying confiscated firearms.

Following the success of its Vudu optics line and U.S. SOCOM award, EOTECH is creating three distinct brands: EOTECH, Vudu and L3 Field Vision.

McMillan Fiberglass Stocks is in the latest shooting sports industry news after being selected as "2019 official stock" by the National Rifle League.

TrueTimber kicks off another year with NASCAR at the annual Daytona 500 race weekend, bringing its popular TrueTimber apparel hauler to the famed Daytona International Speedway for the weekend festivities.