Use these five steps to develop thorough, goal-oriented marketing plans.

It feels like everything is digital these days, but don't overlook the power of physically handing someone a card or a brochure.

Digital or in-person, you have customers who browse and don't buy. You should be marketing specifically to them after their browsing session.

Guns are practically selling themselves right now — but that doesn't mean you should stop marketing on social media.

With proper planning, aggressive marketing and detailed coordination, store events can help boost profits and provide a treasure trove of information about your current customers and help lock in future sales.