Without a solid marketing plan it is difficult to collect leads, build the operation’s “brand” or increase sales. As important as traditional marketing has been in the past, digital marketing is quickly surpassing it.

If your business and sales are stuck in neutral, it could be time to put a marketing campaign into high gear.

Beretta has invested big with its new 92X and APX pistols. Find out more about them from this range test.

As the nation’s oldest and largest firearms distributor, Sports South has gone far beyond basic dealer services. Through innovation and consistent management, this 178-year-old, fifth-generation family operation has earned a reputation as the most respected distributor in the firearms industry.

Coming home from SHOT Show with all kinds of ideas and new motivations is exciting but may overwhelm you. Instead of telling you what to do, our show veteran offers five things you shouldn’t do — specifically the week after SHOT Show ends.

Decades of attendance at the SHOT Show have taught me a precise schedule is the key to focus, sanity, output and success. With a schedule, I’ll accomplish 90 percent of my goals — no one is perfect. Here’s a scheduling blueprint to keep you on track, save steps, maximize time and enhance productivity.

Taxes can be fun? Not exactly, but federal tax rules permit write-offs and deductions for a number of enjoyable activities, events and other expenditures. Here's what to know.

How do you make sure your discount program isn't costing you profit? And how do you take advantage of discounts from your suppliers?

Precision shooting requires skill, top quality equipment and dedication. Is this the next big thing in the tactical shooting sports industry?

Four basic types of shoppers come into your store. Here's how you sell to each one of them.