The newest RMR and RCR reflex optics boast notable improvements and incredible battery life.

With the clock ticking on a Texas oryx hunt, persistence and quality equipment made the difference.

Old West-style revolvers are selling and they deserve a place in your store.

Offering gun cleaning classes keeps customers coming back for more.

Providing quality training opportunities for new and advanced shooters will build a loyal base.

Your guidance will heavily influence your customers’ thoughts and behaviors through a lifetime of firearm use.

While new customers are important, building your base of return customers should be a priority.

As a leader in the predator-hunting space, FOXPRO presents year-round opportunity for retailers.

The optics-ready Taurus Judge T.O.R.O. is an accurate, capable home- and self-defense option.

Beefing up sales of tactical shirts, pants and boots requires a strong visual merchandising approach.