Your guidance will heavily influence your customers’ thoughts and behaviors through a lifetime of firearm use.

While new customers are important, building your base of return customers should be a priority.

As a leader in the predator-hunting space, FOXPRO presents year-round opportunity for retailers.

The optics-ready Taurus Judge T.O.R.O. is an accurate, capable home- and self-defense option.

Beefing up sales of tactical shirts, pants and boots requires a strong visual merchandising approach.

Green Mountain Rifle Barrels focuses on quality and consistency throughout the design and manufacturing process.

Gun cleaning and maintenance items are a never-ending sales opportunity — but make sure your customers are buying what they really need.

NSSF program properly introduces young people and parents to responsible gun ownership.

Liberty Ammunition is on a quest to make ammo that’s faster, hits harder, and is lighter to carry.

The rifles of old Western movies are staking a claim on the modern firearm landscape.