Manufacturers are pushing performance and features forward with these 9 new riflescopes.

The optics company is staking its claim as a major player in the night-vision and thermal game.

The 2024 SHOT Show was the largest to date with attendees from around the world.

Help handgun buyers choose a gun that instinctively puts them on target.

These hot new competition pistols provide an edge when the clock is ticking.

The newest RMR and RCR reflex optics boast notable improvements and incredible battery life.

With the clock ticking on a Texas oryx hunt, persistence and quality equipment made the difference.

Old West-style revolvers are selling and they deserve a place in your store.

Offering gun cleaning classes keeps customers coming back for more.

Providing quality training opportunities for new and advanced shooters will build a loyal base.