Ultimately, it’s the eye, not the hand, that opens the checkbook, swipes the credit card or cuts loose the cash. Buyers most often are not “sold,” but rather “sell” themselves. Don’t get in their way.

Establishing strong credit and trust with lenders can benefit your business in many ways.

When it comes to riflescopes, binoculars, spotting scopes and rangefinders, your customers may be spending their money on the wrong equipment for optimum accuracy.

Email remains a powerful way to reach and influence consumers. Here’s how to make an email list work for you.

When it comes to the latest ammunition for competition, self-defense, hunting and range work, do you know what your customers will be asking about? If not, find out what you should be talking about.

Your regular customers are your bread and butter, so show your appreciation to keep them coming back.

While knowing the inside scoop about steel targets can help you sell more of them, the real importance of a steel education is safety.

With its latest offering, the Q5 Match Steel Frame, Walther Arms adds some weight to its 2019 lineup and looks to a strong future.

It’s hard for a small gun shop to compete with larger stores that offer a variety of products and services such as on-site gunsmithing. Fortunately, Robar has a solution for smaller gun shops that want to provide gunsmith services to customers.

A large part of what drives sales for all gun shops is handguns for personal protection in the home as well as competition and “contingency planning.” It's this market the Springfield XD MOD.2 Tactical pistol is intended to appeal to most.