The Canik SFX Rival-S is built for competition but capable of so much more.

Purpose and personal preference are major factors in choosing between single- and two-stage triggers.

Fusion Thermal’s Avenger 40 with RAZR technology is clear, accurate and intuitive.

The latest upsurge in sales of small-bore shotguns is reminiscent of others in the past three decades. But this time, it feels different.

Understanding, explaining and selling piston vs direct impingement AR-format rifles.

Mossberg’s new 28-gauge Silver Reserve Eventide Turkey offers capability without the kick.

Dickinson Arms expands its offerings while focusing on high-level craftsmanship.

If you want your customers to be successful in the field, educate them on the different factory-loaded projectile options.

While straight-pull bolt actions have been around for well over a century, they’re still new to many American shooters.

Providing extra value and opportunity will give you leverage with price shoppers.