Ruger improves ergonomics and price point with its 5.7x28 pistol.

Dial down muzzle blast for a more user-friendly shooting experience.

Traditions NitroFire leads the charge for a new generation of muzzleloaders

Put new gun buyers on the right path for effective personal protection.

Educating customers on performance and reliability is the key to selling more lead-free ammunition.

Simple sight installation is a great starting point for gun customization.

Ammo evolution brings the .30-30 in line with modern hunting expectations.

Understanding safety glass options is key to outfitting your customers with proper eye protection.

Firearm finishing services and supplies can open a whole new path to profit.