Big-game hunters aren’t all cut from the same cloth, and it’s important to serve their varying needs effectively.

S&W’s new AR-15 provides premium features right out of the box.

The right dies will help satisfy your customers’ specific needs.

Henry Repeating Arms is celebrating 25 years of advancing the classic lever action.

Selling apparel is where customer perception truly is sales reality.

Ruger improves ergonomics and price point with its 5.7x28 pistol.

Dial down muzzle blast for a more user-friendly shooting experience.

Traditions NitroFire leads the charge for a new generation of muzzleloaders

Put new gun buyers on the right path for effective personal protection.

Educating customers on performance and reliability is the key to selling more lead-free ammunition.