Magnifiers add versatility to red-dot and reflex sights by extending effectiveness at longer distances.

Hearing enhancement for hunting and shooting is a growing market offering solid profit margins.

Comparable performance and added capacity give this new cartridge an edge on the competition.

Sig Sauer crafts the snag-free P938 SAS for the concealed carry market.

The biggest show in the industry delivers countless new product releases.

Hunters are planning fall trips now. Be ready to help make their hunts better.

It might take a little extra time, but good instruction will protect your store and your customers.

Selling optics effectively requires an investment in knowledge and experience.

Savage is putting its own twist on the classic American-made bolt action.

U.S. LawShield provides education and legal support for lawful gun owners